Matrimonial advertisements are published in the newspaper with the purpose of finding an eligible groom/ bride for the prospective suitor. The matrimonial section is one of the most popular categories which is advertised in newspapers and the only reason to advertise such ads is to procure genuine responses from brides and grooms. Matrimony ads are divided into two subgroups or sections namely Brides Wanted and Grooms Wanted. When prospective grooms look for their suitable brides, they place matrimonial advertisements under Wanted Brides section. This is further categorized into subgroups based on caste preferences, language preferences, nationality preferences, profession, and other characteristics. These specifications help to receive the most relevant and apt responses by the advertisers. For most of the newspapers, the release date for matrimonial ad is Sunday. A special feature is published in the classified section for matrimonial advertisement in most of the newspapers due to innumerable bookings.

There is no specific document required for placing advertisements under Wanted Bride section.

Sample ads under Wanted Bride section are as follows:
1. Looking for an alliance for our son, aged (30) years, residing at (Location), height (6'1"), (B.Com) graduate, (Religion), (Caste). The bride should hail from a decent, educated family. (Same caste/ caste no bar). Should be around (24) years. Contact with (Astrological) details 0000000000 or Email to mail@mail.com
2. Alliance required for Christian divorcee 46 without encumbrance. Email - mail@mail.com

1. Check the contact details in the ad text to get a response.
2. Provide preferred timing for communication (if any)
3. Ensure to mention the date of birth, time, place of birth, Manglik/ Non-Manglik and other astrological details for Kundli/ zodiac matching.
4. Mention age and height so that responses are received from relevant age bracket and physical specifications.
5. Share special preferences like divorcee, non-divorcee, separated, NRI, physical disabilities, medical conditions (if any)
6. Mention Religion, Caste, Community or No Caste Bar to ensure the right response from the required social background.
7. Mention Educational/ Professional qualification looking for, to get a suitable qualified match.
8. Enumerate the profession, occupation, salary, and place of residence to get appropriate responses from the desired lifestyle background.
9. There are certain abbreviations mainly for matrimonial ads which helps in reducing the number of characters while composing the ad matter likewise SM4 stands for Suitable Match, PQM stands for Professionally Qualified Match, NM stands for Non-Manglik, LPA stands for Lakh Per Annum, BHP stands for Bio Horoscope Picture, Wrkg stands for Working, Mglk stands for Manglik, B'ful stands for Beautiful.